Born in Turin, but adopted by Milan. He attended the Montessori kindergarden and primary school. Husband and father of two Digital Natives children. He holds a degree in Economics and a Master in Banking and Executive ESADE in Open Innovation and Corporate Entrepreneurship. Today he is partner in Bip and CEO of Ars et Inventio, the business division specializing in Corporate Innovation and Exponential Strategy. He started his professional experience in the Banca Commerciale Italiana before moving to the strategic advice in Busacca&Associates where, as Leading Senior Manager, coordinated the projects of marketing strategies and customer experience at various banks. Later in the role of Managing Director he launched the first Multiple Family Office in Italy. Scientific coordinator of the Master in Innovation Management and the Master in Design Management at the Business School of Il Sole 24 Ore. Professor of Innovation Management at the Executive MBA ALTIS-Sole 24 Ore and lecturer in Strategy, Marketing and Innovation in main Italian business schools and at the Institute de Empresa of Madrid. Blogger and contributor of SenzaFiltro and CentoDieci. Speaker at national and international events, focused on the theme of innovation and digital disruption and exponential organization. His blog “Zen Attitude” is his favorite Zen practice together with pencil-sharpening.