06 Jul 2016
15:00 - 15:15
sketchin – Design for the corporate transformation
This session will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world.
Through a few examples, I will show how new design discipline such as service and strategic design can help even big corporations evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.