Sap – Using SAP Hybris to enable Digital Transformation in a customer experience era
Over the last few years, a new species of consumers has emerged. They are digitally connected and have access to an incredible amount of data that enables them to make smart, informed decisions about the goods and services they want. In a digital world, customers expect brands to interact and engage with them in real time, in the moment, when it matters to them, in a relevant context and through a channel that is convenient for them. As customers have changed the rules of engagement, delivering a delightful experience is the new battlefield where companies compete today, leveraging digital innovations, and is key to re-humanize customer relationships. SAP Hybris examined all those trends and built a solution that truly focuses on helping clients deliver a consistent, contextual, and relevant experience, regardless of channel or device, and throughout the entire customer journey.