COLLECTIVE INNOVATION: FINDING THE RIGHT QUESTIONS WITH CO-DESIGN
In the first 10 years of our life, parents teach us to stay with the others, to learn, to share and to develop our empathy. They teach us to use different art forms, to test ourselves with sport and to learn new rules. Our parents encourage us to achieve, to risk, to fight our fears, to overcome our character and emotional barriers. Then suddenly we find ourselves behind a desk, behind a mountain of books and, for the following 15 years, obsessed with the ability to express a performance and with the ability to respond to specific questions finding the right answers. We forget our manual skills and the ability to design the world around us. Then we enter into the work ecosystem with this experiences. Today to address the exponential dynamics of our times and to draw success, Corporates need to rely on skills, methods and tools inspired to those we use during the first 10 years of life when our instinct drove us to ask questions in a continuos way. This is the key to change the corporate culture, to achieve new goals and to face the new paradigms of business. Corporates through collective innovation processes and co-design tools need to start to find the new right questions in order to find the new answers. They can no longer rely on the same answers they have proposed over the last years.