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HEINEKEN – OPENBAR FOR SOCIAL SALES COLLABORATION

06 Jul 2016
16:00 - 16:15
PREMIUM CONFERENCE

HEINEKEN – OPENBAR FOR SOCIAL SALES COLLABORATION

How a digital platform can boost cooperation among sale forces, improving their on-field effectiveness? The answer is OpenBar, the Heineken Italia social collaboration platform, projected and developed for the B.U HoReCa in order to support the sales forces daily activities, making the information sharing easier, quicker and enjoyable. OpenBar is an example of how a mobile platform can be a strategic asset for a company, helping employees in being always up-to-date about the business roadmap and goals, making them protagonists.