Unicredit – natural born advocates
In our companies there are hundreds of colleagues who spontaneously like, create and positively share content related to our life at work. UniCredit decided to spot those “natural born advocates” and involve them in a dedicated Employee Advocacy Program. In the presentation UniCredit will share:
- how they co-designed the program with the relevant internal stakeholders;
- how they select, train, engage, support and acknowledge colleagues’ joining the project;
- how they provide content to the advocates and how the company empowers them to safely share it through their personal networks;
- what results they got in terms of communication impact, brand awareness and employee engagement;
- how they organized the program to create a company communication asset out of it.