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Agile Marketing Technologies

Agile Marketing Technologies

Marketing is going through a seismic change. Traditional approaches to marketing management—waterfall marketing plans, designed and enforced in a siloed, top-down structure—are buckling under the pressure of digital technologies. Agile Marketing, using the disruptive approach derived from the current software development management, is the new way for smart companies and businesses to stay relevant and in touch with an empowered customer. We’ll explore these new lean marketing platform, learning how to incorporate those principles to succeed.

On-Demand Networked Markets

On-Demand Networked Markets

Networked Markets are transforming society and economy. Every industry is impacted: from transportation to consumer goods, energy, finance, healthcare, retail, media and education. Crowds and assets are constantly activated and massively mobilized using platforms as business engines to cocreate and exchange value. Networked markets invert organizations and firms turning them inside out. Marketing, operations, strategy, communication, information technology are centered on people, assets and resources leveraged outside the business. Embrace the platform age disruption!

Collaborative Behavior Design

Collaborative Behavior Design

If behavior design is the new loyalty program, it’s increasingly relevant for companies, brands and marketers to focus on designing and deploying digital platforms and experiences that enable and value the social and collaborative behavior. Starting from the value design of a digital workspace or of a customer engagement program, marketers and brands need to envision the interactions people are invited to performe, assuring them a memorable and satisfactory employee or customer experience. Exploit the design thinking perspective linked to the behavioral economy.

Building A DevOps Organization

Building A DevOps Organization

Building a culture of collaboration, affinity, and tooling at scale implies a cultural shift in the way companies and firms manage organizational dynamics. While devops culture (development and operations) mainly involve software tools, platforms and digital services management, a continuous design and delivery company requires the same cultural logic to be applied to corporate values, norms, knowledge, learning styles. Creating a devops organization means to adopt a pervasive blameless, feedback-oriented and self-steering culture. The emerging devops organization is here.

Data Intelligence & Monetization

Data Intelligence & Monetization

In organizations, data associated with customers and business processes as well as with employee experiences and journeys are collected, categorized, stored and analyzed to study the buying trends, patterns and preferences. Well discussed is the ability to mine, analyze and visualize information and insights from social big data. Less investigated is the capability to invent and deploy new models for data monetization. A data-driven platform requires to focus not only on decision-making processes, but even more on money-making models. Ready to discover new winning data monetization approaches?

Workforce Augmented Learning

Workforce Augmented Learning

Pressures on companies and businesses to innovate learning & training practices continues to accelerate. Emerging platforms (from virtual to augmented reality), shifts in demographics, behaviors or lifestyles, new organizational and business models are disrupting corporate learning requiring to upgrade workforce and crowdforces skills. Learning is becoming more and more an environment and an experience, the learner is increasingly moving across formal and informal, structured and unstructured, internal and external teachable moments. Welcome to the augmented learning!

Hacking The Content Formula

Hacking The Content Formula

Digital marketers are told go forth and generate memorable, relevant and pervasive content in their contextualized conversation strategy. Context amplifies the relevance dimension through proximity technologies, real-time platforms, storytelling practices. But hacking the content formula is not an easy task. Lack of consistency, failing to target, heading toward burnout, no confidence with agile approach, underestimation of the influencer strategy are just few of content marketing mistakes and common pitfalls. Join us to grab the secret content formula of content marketing leaders!

Crowd Innovation Management

Crowd Innovation Management

Why are some organizations able to innovate again and again while others hardly innovate at all? The organizational ability to innovate is at the core of innovation management strategies and practices. Each and every dimension of crowd innovation—fostering cooperation, exploration and integration—asks companies and business managers to act in uncomfortable ways, crossing boundaries and getting communities to collaborate creatively. But why and how organizations and businesses participate in open innovation communities and crowdsourced innovation platforms?

Digital Talents: Mindsets & Skills

Digital Talents: Mindsets & Skills

It is now more than apparent to companies and organizations that we are in the midst of a global talent crunch as the shortage of digital talents in the current marketplace is unprecedented. The challenge facing organizations undergoing the platform age is how to identify, attract and retain key digital talents. But, what mindsets and skills are most relevant for the digital economy? how can organizations measure and plug the skills and competencies gap? what are leaders doing to reimagine, redesign and develop the new digital skills?

The Internet of Enchanted Things

The Internet of Enchanted Things

With over 50 billion of connected device by 2020, the Internet of things (IoT) is poised to have a major impact on brands strategies, marketing practices and consumer behaviors. Connected cars, smart homes, sensible cities, industry 4.0, augmented retail, are creating a totally new platformed business environment. However to successfully adopt Iot, business requires to capture value differently as IoT can be both a driver for new services and another branch of efficiency, productivity and cost saving. But do organization recognize the scale of the opportunities?

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