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Rene van der Laan

Director Global Practice
Customer Intelligence

Rene van der Laan

Director Global Practice
Customer Intelligence
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Biography

Rene is an experienced people Manager, working in the software industry since 1997. He has a background as a financial controller, but that is a station passed. Rene likes to work with people, especially motivating a team of professionals to take their roles and initiatives to the next level. Rene started working as a consultant in a professional services team, so he knows what it takes to make projects successful. He has a hands-on mentality and is at his best in front of a customer or prospective audience presenting vision and solutions rather than products.

Prior to joining SAS in 2010, Rene worked for Hyperion, E.piphany and Unica.

In his role in SAS he runs an international team of highly motivated and experienced Marketing Business Advisors and Solutions Architects.

The Global Practice in SAS have 3 main roles:

  1. Support large projects for our international customers from requirements to success. Support both the sales process as well as the delivery
  2. Act as a knowledge hub / think tank for marketing and customer intelligence related matters and see how SAS can address these. Also deliver knowledge transfer sessions for our colleagues in the regions – this will drive the team to always be ahead of the curve, be on top of trends and anticipate where markets will go
  3. Deliver input to our product development teams in Cary, NC to drive direction, based on our customers’ experience using our software.

When Rene is not evangelizing the SAS Customer Intelligence solutions, you can find him at home with his wife and their 4 kids or at the golf course.

All session by Rene van der Laan